Search Engine Optimisation
We manage a range of websites that feature very well in the Google and other search engine natural listings. We have Internet experience dating back to 1998 and have such made this our priority.
There are believed to be between 150 and 200 factors that the search engines use. If your site is optimised with the majority of these taken into account at the design stage (on-page optimisation) and further development and ongoing use (off-page optimisation) you can gain a significantly increased number of visitors to your website without having to pay further for each visitor to the site. The main choice you have to make is whether to pay for optimisation of the website pay for every visitor on a pay per view basis or a combination of the two.
Pay per click (PPC) such as Google Adwords is one such method of paying for each time you attract a new visitor to your site. One aspect to bear in mind is since the inception of PPC the cost per click (CPC) has steadily increased as more sites use it and each keyword or keyphrase becomes more competitive.
At Samsara Web we also offer pay per click management services using our experience of several years, particularly on the Google Adwords program. There are several methods we employ to achieve a more cost effective and targetted click through rate for your website, whilst keeping in mind the number one priority, your preferred call to action, more often than not, increased sales.